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The Hotter The Better

The Hotter The Better
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​​​​​The Hotter The Better

Today's consumers crave bold flavors, with Gen X and Millennials driving demand on the spicy end of the spectrum. Hot and spicy snacks, condiments​, side dishes and proteins are bringing excitement to menus and grocery store shelves alike. Flavors and ingredients like sriracha, guajillo, poblano and habanero continue to demonstrate strong growth. It's time to experiment with peppers that are extremely spicy – and extremely flavorful. 


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Culinary Concepts

The Hot & Spicy trend can be integrated into almost any product category and all meal occasions!  Whether it's snack seasoning, a protein marinade or a dipping sauce, Griffith Foods can help ​bring this trend to your product portfolio or menu offerings.  Below are some ideas from our Culinary team!  


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Expertise: Consumer / Market Insight, Trends
Our Customers: Foodservice, Processors, Retailers
Ingredient Systems: Seasonings, Sauces, Product & Program Highlights
Elyse is a Consumer Insights Analyst at Griffith Foods. She combines her love of food with energy, curiosity and a passion for market research to bring the latest food and consumer trends.
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