Alternative Protein is any protein not derived from animals traditionally bred or caught for consumption. ^ Quinoa, pulses, tempeh, soybeans and other protein-rich foods qualify as alternative proteins.Click on the image below for the full size rendition.
Our sensory science expertise allowed us to compare characteristic of meatless burgers from retail stores including brands with highest sales, best liked and a variety of substrates and flavors. After mapping and analyzing sensory attributes and overlaying consumer focus group references as they relate to texture and flavors, we’ve zeroed in on the information you need to be successful in the plant-based burger sector.
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Even as alternative protein becomes mainstream, there are still challenges to overcome. The upshot is that there’s a natural opportunity for any forward-thinking brand that can create products to overcome these concerns. We’ve identified four main purchase barriers for consumers: